The Ford Mustang, America’s favorite muscle car, is also the most customized car in the $31.8 billion aftermarket industry, and there will be no shortage of polished-up ponies at this year’s SEMA (Specialty Equipment Market Association) show, which is being held Nov. 3-6 at the Las Vegas Convention Center.

Powered by a sophisticated human machine interface (HMI) and forward-thinking in-car connectivity technologies, the Lincoln C concept reinvents the automobile as a customer’s companion in life on and off the road.

Lincoln is breaking new ground with the Lincoln C concept, a new big idea for a small luxury car.

The Mercury Milan builds on a strong foundation of quality and reliability, adding to the mix for the 2010 model year an all-new hybrid model, more fuel-efficient gasoline powertrain options, class-exclusive technologies and a more refined, sophisticated design.

Customers who have come to equate Lincoln with elegant, modern design, unparalleled comfort, unrivaled features and top quality have still more reason to favor the brand; the new 2010 Lincoln MKZ mid-size sedan.